University of Southern California

USC Global Conference

Global Challenges for Humanity
Seoul, Korea
May 23-25, 2013

Track 1 – 9:30 AM, Saturday, May 25

Confirmed speakers as of May 1, 2013.


James Ellis

James G. Ellis was appointed dean of the USC Marshall School of Business and holder of the Robert R. Dockson Dean’s Chair in Business Administration in April 2007. As dean, he is responsible for the education of some 5700 students, both graduate and undergraduate. In addition, he holds a full time appointment as professor of marketing in the Department of Marketing, where he has been since 1997.

Prior to being appointed dean, Ellis was vice provost for globalization for the university, responsible for building the USC name worldwide. He also served as the vice dean of external relations at the USC Marshall School of Business, as well as associate dean for undergraduate programs. He continues to teach the Freshman Leadership Colloquium class.

Holding an M.B.A. degree from the Harvard Business School and a B.B.A. degree from the University of New Mexico. Ellis worked in the corporate world from 1970 to 1997. He served as president/CEO of Porsche Design, a high-end accessories company owned by Europe’s Porsche family, from 1985-1990. From 1990-1997, he was chairman/CEO of Port O’Call Pasadena, an upscale home accessory retailer, as well as being an owner/ partner in six other companies. Ellis currently sits on numerous corporate and non-profit boards of directors.

In 2003, he was awarded USC’s “Teaching Has No Boundaries” award, given by the faculty, as well as the Golden Apple Award, given by the students. In 2004, he was given the Outstanding Teaching and Mentoring Award from the USC Parents’ Association.

His finest achievement is his family. He and his wife, Gail, have five children and seven grandchildren, and live in San Marino, California.


Lucy HoodLucy Hood is a highly respected industry expert on communication technology, digital strategy and content. She currently heads the Institute for Communication Technology Management (CTM) at the USC Marshall School of Business. Focused at the intersection of technology and content, the institute creates and disseminates thought leadership through its global consumer research, strategy briefings, executive summits and leadership education. In her role, Hood directs all of the institute’s key initiatives, including CTM’s global research into the digitally-connected home, mobile communications, and media consumption, and lends strategic insights to CTM’s 25 corporate members including AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Disney, Fox and Ogilvy & Mather.

Prior to joining the University of Southern California Marshall School of Business, Hood was president of Fox Mobile Entertainment, where she built the media giant’s digital businesses through partnerships with Vodafone, Verizon, Qualcomm and AT&T, as well as introducing industry-changing innovations like text voting on American Idol. Lucy Hood drove landmark innovations in digital media, including the launch of and the invention of the mobisode for the hit series 24. Hood also directed the launch of the FX cable channel, and served in a strategic role as senior vice president of News Corporation’s content group.

Lucy Hood keynotes and moderates at major industry events such as the Consumer Electronic Show (CES), Mobile World Congress, CTIA-The Wireless Association, the Milken Global Conference and Aspen Institute. Hood holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Yale University.


Alex Lee

Alex Lee is a partner and the electronics industry leader at IBM Global Business Services. He has more than 12 years of strategy consulting experience working in the electronics, telecommunications/media, consumer packaged goods and heavy industry vertical and his clients include multinational companies such as Samsung Electronics.  Prior to his current role he was at Bain & Company for six years, and previously was chief information officer and vice president of corporate planning at TriGem, a position he held for four years.

Lee has a broad array of consulting experience including corporate strategy; full potential and new business development; transformation and restructuring; and process innovation. He has also led a multiple domestic and cross-border mergers and acquisitions as well as post merger integrations. Lee received an M.S. degree from the University of Colorado at Boulder.


Junekyu ParkJunekyu Park is the senior executive vice president of Havas Worldwide Korea.  He joined Havas Worldwide Korea (formerly known as Euro RSCG Korea) in February 2012. Prior to his appointment at Havas, he held posts with Draft FCB Tokyo, Euro RSCG Tokyo and Grey Worldwide. Park has 20 years of experience in the communication industry and has worked in Hong Kong, Japan and South Korea. His specialties include integrated communication solutions (from mass media advertising to SNS touch points) for Fortune 500 brands that include Procter & Gamble, Dell, Intel, Merck, Google, Reckitt Benckiser, Korea Telecom, Volkswagen, Chanel, Air France and Audi.

Junekyu Park is currently taking courses at the Yonsei Graduate University in Seoul and has a particular interest in digital media, consumer behavior in modern communication technologies, and neuromarketing.