University of Southern California

USC Global Conference

Global Challenges for Humanity
Seoul, Korea
May 23-25, 2013

Lucy Hood

Lucy HoodLucy Hood is a highly respected industry expert on communication technology, digital strategy and content. She currently heads the Institute for Communication Technology Management (CTM) at the USC Marshall School of Business. Focused at the intersection of technology and content, the institute creates and disseminates thought leadership through its global consumer research, strategy briefings, executive summits and leadership education. In her role, Hood directs all of the institute’s key initiatives, including CTM’s global research into the digitally-connected home, mobile communications, and media consumption, and lends strategic insights to CTM’s 25 corporate members including AT&T, Verizon, HP, Cisco, Qualcomm, Motorola, Alcatel-Lucent, Disney, Fox and Ogilvy & Mather.

Prior to joining the University of Southern California Marshall School of Business, Hood was president of Fox Mobile Entertainment, where she built the media giant’s digital businesses through partnerships with Vodafone, Verizon, Qualcomm and AT&T, as well as introducing industry-changing innovations like text voting on American Idol. Lucy Hood drove landmark innovations in digital media, including the launch of and the invention of the mobisode for the hit series 24. Hood also directed the launch of the FX cable channel, and served in a strategic role as senior vice president of News Corporation’s content group.

Lucy Hood keynotes and moderates at major industry events such as the Consumer Electronic Show (CES), Mobile World Congress, CTIA-The Wireless Association, the Milken Global Conference and Aspen Institute. Hood holds an M.B.A. from Columbia University’s Graduate School of Business and a B.A. from Yale University.

Confirmed Panelists