University of Southern California

USC Global Conference

Global Challenges for Humanity
Seoul, Korea
May 23-25, 2013

Bernie Cho

Bernie ChoBernie Cho is the president of DFSB Kollective, a Seoul-based creative agency that specializes in providing digital media, marketing, and distribution solutions to 350+ Korean pop music artists. As more K-Pop acts aspire to go independent and international, DFSB collaborates with artists and their management to devise customized strategies that directly connect them to their local and global fans.

Since 2009, the agency has successfully produced numerous K-Pop concerts in North America and Asia as well as secured #1 iTunes chart debuts for various K-Pop albums in the U.S., Canada, Europe, Japan, and Australia. In addition to actively promoting Korean music worldwide, DFSB also aggressively protects Korean music rights worldwide. Since 2010, their ‘Operation Top 40’ campaign successfully shutdown over 40 of the biggest K-Pop piracy sites in the world and resulted in over US $1 million in judgments and settlements.

Prior to founding DFSB Kollective, Cho served as head of MTV Korea’s digital media production and worked for over a decade in the Korean music TV industry as a creative planner, program producer, and video jockey. He has earned a B.A. from Dartmouth College in government and Asian studies, and graduated from the UCLA Anderson School of Management (executive entertainment and media program), and the Vancouver Film School (foundation film program).

Confirmed Panelists